Test before you buy
Not sure which of two headlines works better? Ask the readers. Test before you buy runs a Pulse poll with your two headlines as the answers, and the winner opens a Paid Promotions booking already filled in.
Any account can run a headline test. It is priced like any brand poll.
Run a test
- On the Pulse page press New poll, and choose Test before you buy as the kind of poll.
- Write a question, then your two headlines as the two answers. Press Next: choose channels.
- Choose the channels, at least 10 of them, then press Next: check and quote. See Choose the channels for a poll.
- Check the quote and press Next: confirm.
- Check the summary and press Confirm and pay. See Pricing and the cap.
Read the result and book
When the polls close, the report shows each headline's share with its range. The headline with the larger share is marked as the winner.
Press Book with this headline. The winning headline is saved as a Paid Promotions ad post in your library and the marketplace opens with that post ready in your basket. You then pick the channels, edit the rest of the post if you want and pay as for any booking.
Plus plan · Advertiser — a finished headline test 1 Each headline's share and range. 2 The winner. 3 Book with this headline.
If the two ranges overlap a lot, the test could not reliably tell the headlines apart, and either one is a fair choice.