Reading a Pulse report
When every poll has closed, the report gathers the totals from every channel into one view. Every figure is a total of anonymous votes. No report ever names a voter.
Every brand poll gets the same report on every plan.
While the poll is live
Telegram hides the totals from everyone until a poll closes, and Onflow Ads too. Until then a channel's answers read Not visible until close, never zero. The page shows which channels are live and when each will close.
Plus plan · Advertiser — a poll that is still running 1 Answers stay hidden until the poll closes. 2 Not visible until close, never zero.
Reports on the Pulse page lists every poll that has closed, with Open the report on each.
Plus plan · Advertiser — your reports Each closed poll with what it cost and what came back.
Answer shares
For each answer the report shows:
- Per channel — the share of that channel's voters who chose it, and how many voted.
- Across the network — the share across all the channels, with a range around it.
- By segment — the same shares split by niche, language, country and size band.
Plus plan · Advertiser — a finished report 1 The share for each answer, with its range. 2 Each channel's shares and voters. 3 Response rate against typical for its size. 4 Download as CSV or PDF.
The ranges, in plain words
Channels differ, so the report treats each channel as one unit. The network range comes from redrawing the set of channels many times and seeing how much the share moves. If the range is wide, a different set of similar channels could easily have given a different answer.
A second, narrower range is labelled within voters. It describes only the people who voted in these channels. Use it with care: it ignores how much channels differ from each other.
A range is not a promise. It says how sure the poll can be, given the channels that ran it.
Response rate
Each channel's response rate is its voters against the channel's typical views, and it is an estimate. The report puts it next to the usual rate for channels of the same size, labelled typical for its size, so a low or high rate stands out.
Benchmarks
Segment breakdowns, benchmarks and export come with Plus and above. On Free and Lite the report shows the same answers and ranges, and says which parts your plan does not include.
Free plan · Advertiser — a report and the parts your plan does not include 1 What is not included, and Which plan adds it. The answers and ranges are the same on every plan.
Where enough similar polls have run on Onflow Ads, the report shows how your shares compare with them. A benchmark appears only with at least 5 comparable polls; with fewer, the report says there are not enough yet.
Export
Press Download CSV for the per-channel totals, or Download PDF for the report as a document to share.
What the report cannot tell you
Voters choose to vote, so they may not be like everyone who saw the poll. The report describes the people who answered, in the channels that ran it.