Booking with Shield on
When Shield is on for a Paid Promotions campaign, checkout checks every channel in the cart against the profile you chose before you pay. This page explains how to turn it on and what happens at checkout in each mode.
The booking check works on every plan. Live watch during the run, which can pause an ad, starts at Plus.
Turn Shield on for a campaign
In the cart, next to Pay, the Brand Safety Shield picker lists your profiles. Pick one to turn Shield on for this booking, or leave it on Off. Manage profiles opens the Brand Safety page.
Plus plan · Advertiser — choosing a Brand Safety profile in the cart 1 The Brand Safety Shield picker, here with a profile chosen.
What happens at checkout
Checkout uses each channel's latest scan against your profile:
| Your profile is set to | Channel verdict Fail | No scan yet |
|---|---|---|
| Block the booking | The channel cannot be booked; the matched categories are shown. | A scan starts and checkout asks you to wait for it. |
| Warn me | A dialog lists the channel; you book only if you press Book anyway. | You can book; the booking is marked as not yet scanned. |
A Pass never stops a booking. Nothing is charged until the booking goes ahead.
The warning dialog
With a profile set to Warn me, pressing Pay on a cart with a failing channel opens the dialog "Some channels failed your Brand Safety profile". It lists each channel with the categories found and links to the posts on Telegram. Press Book anyway to go ahead, or go back and remove the channel.
Plus plan · Advertiser — a channel failed a warn-mode profile at checkout 1 A link to a post on Telegram that matched. 2 Book anyway. Nothing was charged when the dialog opened.
The channel owner sees your categories
Before accepting a Shield-on booking, the channel owner sees which categories your profile avoids, never your keywords or websites. They can decline the booking, and a declined booking is refunded automatically as with any declined booking.