Brand Safety Shield
Brand Safety Shield helps an advertiser keep their ads away from content they do not want next to their brand. It checks a channel's recent posts before you book, can stop or warn on a booking that does not fit, and, during a run, can pause an ad when an unsafe post appears right next to it.
Anyone can read how Shield works, without an account, on the public Onflow Brand Safety Shield page.
Brand profiles and scans are on every plan; each plan includes a number of scans a month, and any scan beyond them is paid per scan. Live watch during a run starts at Plus.
Find the Brand Safety page
Open the Brand Safety page from the Telegram dashboard. It has four sections: Profiles, Scan a channel, Scans and Incidents. On a first visit each section says what it is for.
Free plan · Advertiser — Brand Safety before the first profile Every section is empty until you create a profile. The page is the same on every plan.
On a phone the sections stack in one column.
Plus plan · Advertiser — Brand Safety on a phone The same sections, one under the other.
The parts of Shield
Shield has five parts. Each has its own page:
- Brand profiles. The categories, words and websites your brand avoids. See Brand profiles.
- Scans. A check of a channel's recent posts against a profile, with a verdict and links to the posts behind it. See Scans and verdicts.
- The booking check. Before you pay, Shield stops or warns on a channel that fails your profile. See Booking with Shield on.
- Live watch. While a Shield-on ad runs, new posts next to it are checked, and an unsafe one pauses the ad. See Live watch and pauses.
- The brand-safe tag. Channels with a clean record earn a tag advertisers can see. See Brand Safety for channel owners.
What Shield keeps and what it does not
Shield keeps verdicts and links to the posts they are about, never copies of other people's posts. Where Shield reads the words of a new post during a run, the words are deleted within the hour, once the post has been checked. See Channel facts and your consent.
Shield is an automated check. It lowers the chance of a bad neighbour for your ad; it cannot promise one never appears, and every decision it makes can be appealed.
Plans and prices
| Free | Lite | Plus | Elite | Master | Ultimate | |
|---|---|---|---|---|---|---|
| Brand Safety scans per calendar month | — | 3 | 10 | 40 | 150 | 1,000 |
| Brand Safety live watch | — | — | ✓ | ✓ | ✓ | ✓ |
These are the current published figures; the figure shown on your own screen is always the one that applies to you.
Scans included in your plan are used first. After that, a scan costs $1, paid with Onflow Credit first and the rest from your wallet. A recent scan of the same channel against the same profile is reused at no cost.