Troubleshooting Brand Lift

This page lists what can go wrong with Brand Lift. Find what you see and follow the fix under it.

Setting up a study

These cards cover starting a study on a Paid Promotions campaign: the plan, the bookings and the timing.

I cannot start a study

• Where you see it:

  On the campaign page, where Measure brand lift is missing or greyed out.

• Plans affected:

  Free, Lite, Plus.

• Why it happens:

  Brand Lift starts at Elite, and the campaign needs bookings that are paid and held.

• How to fix it:

  Move to Elite or above, and make sure the campaign's bookings are paid.

The study is refused for timing

• Where you see it:

  On the Brand Lift quote, with the reason.

• Plans affected:

  Elite, Master, Ultimate.

• Why it happens:

  The campaign's first post is too soon for the pre-wave to run and stop before it, or the campaign moved earlier.

• How to fix it:

  Set up the study earlier next time, or move the campaign later and ask for a new quote.

Results

These cards cover a study that ran but did not give a clear answer, and what to change next time.

The result says inconclusive

• Where you see it:

  On the study's report, with what was missing.

• Plans affected:

  Elite, Master, Ultimate.

• Why it happens:

  Too few channels in a group, or too few voters in a group and wave.

• How to fix it:

  Check the smallest detectable lift before the next study, and use a campaign with more channels.