Brand Lift FAQ
Short answers about Brand Lift, with links to the full pages.
Before a study
These questions cover who can run a study, what it costs, how it is paid and when to start it.
Which plans include Brand Lift?
Elite, Master and Ultimate. Any plan can run the Pulse polls a study is built on. See Brand Lift.
Does my plan lower the price?
The study fee, yes: Elite takes 10% off it, Master 14% and Ultimate 18%, and the quote shows the discount line. The host fees of the study's polls are never discounted. If a coupon gives a bigger discount, the coupon applies instead; the two are never added together. See Comparing the plans.
Can I pay with Onflow Credit?
Only for Onflow's part: the study fee and the 15% Pulse fee on the poll fees. The host fees of both waves must be paid from your wallet balance. The quote shows the split, and without enough cash for the host fees the study cannot start: "Host fees are paid from your wallet balance; Onflow Credit pays only Onflow's part. Top up $X to start this study." See Onflow Credit.
How are the hosts of a study's polls paid?
Like any Pulse host: each fee lands 7 days after that channel's poll completes, or later when the host's reliability band is lower. You can dispute a channel's payout within its window. If you release a wave's fee early, you give up the refunds for that wave. See Pulse payouts and Dispute a Pulse payout.
How early must I set up a study?
Before your campaign's first post, early enough for the pre-wave to run and stop. The page refuses a study when there is not enough time. See Timing of the two waves.
Results
These questions cover what a Brand Lift result can say, what it cannot say, and who sees the answers.
Can you guarantee a lift?
No. A lift result is a statistical estimate with a range, and a study can be inconclusive. Nobody at Onflow Ads can promise a result. See Limits of Brand Lift.
Can I see who answered?
No. Studies use anonymous Pulse polls, and only the totals for each answer reach Onflow Ads.
What if the result is inconclusive?
The report names what was missing. The study fee is kept, as the quote says. See Inconclusive results.