Brand Lift
Onflow Brand Lift is part of Onflow Pulse. It measures whether your Paid Promotions campaign changed what readers think. It asks the same questions with anonymous Pulse polls before and after the campaign, in your campaign's channels and in similar channels that did not run it, and compares the two.
Brand Lift studies start at Elite. Any plan can run the Pulse polls it is built on.
Start a study
- Open your Paid Promotions campaign. It must have bookings paid and held, and its first post must still be far enough ahead.
- Press Measure brand lift.
- Write 1 to 3 questions and mark the answer you hope more people choose. See What Brand Lift measures.
- Check the quote, including the smallest lift the study can detect, and press Confirm and pay.
Plus plan · Advertiser — Measure brand lift on a campaign 1 The button that starts a study for this campaign. Buying a study needs the Elite plan or above; on Plus the button leads to the plan prompt.
Elite plan · Advertiser — setting up a study 1 Your questions and target answers. 2 Your campaign's channels and the matched channels. 3 The smallest lift the study can detect. 4 The price and how it is paid.
Your studies and their reports are on the Brand Lift page.
Elite plan · Advertiser — your Brand Lift studies 1 The study's waves, before and after the campaign. 2 Open the study or its report.
Brand Lift comes with Elite and above. On a lower plan the page says so and still shows any study you already bought.
Plus plan · Advertiser — Brand Lift is not part of the plan Studies you already bought finish as planned.
Anyone can read how a study works on the public Brand Lift page.
Signed out — Brand Lift explained The page anyone can open, before signing up.
What it costs
A study costs a study fee plus the host fees of its polls; the study fee is $49. On Elite and above, your plan's discount on Onflow's own services comes off the study fee, never off the host fees; the quote shows it. The polls run twice, before and after, in both groups, and you are charged a cap for them when you confirm, as with any Pulse poll. Onflow Credit can pay only Onflow's part: the study fee and the 15% Pulse fee on each host fee. The host fees of both waves must be paid from your wallet balance, and without enough cash for them the study cannot start. See Brand Lift refunds.
What you get
A report with the lift for each question and a range around it, or the word inconclusive and what was missing. It explains the method, the assumptions and the limits in plain words. A lift result is a statistical estimate, never a promise.